Close to the top of every yr, I begin to work on the company’s technique for the upcoming yr. This time, the newly-minted president of the corporate, Jen Hoffman, will get that honor. Right here, I’ll evaluation 2019 and speak broadly about Apogee 2020.
By January 2019, Christen Evans already had a few months beneath her belt managing our hottest affiliate applications, Snake River Farms and The California Wine Membership. She was able to take management of the remainder of our meals/drink and connoisseur applications that we had collected over time.
In February, Christen and Anne Parris began their academic video collection with solutions to primary questions requested by associates. We elevated our video output within the spring with a city corridor format and a few brief coaching movies, which we added to our schooling web page and YouTube channel.
We leveled up in April by bringing on Liz Gazer, a seasoned veteran of associates program administration. Her expertise makes Liz a fantastic assist to the company with regard to technique and a few new high-profile and complex shopper relationships.
In June, Anne and Christen formally attended the Awin + ShareASale Suppose Tank whereas Daniel M. Clark and I snuck in for some high quality after-hours networking. [editor’s observe: we didn’t sneak in, Greg. It’s not like we had Mission Unimaginable masks or something!] It was by this time others had found out that I used to be out of the day-to-day associates program administration. My position had lastly shifted and I had the correct workers in place for me to give attention to enterprise improvement and advertising. We have been additionally honored with a nomination for Finest OPM / Company award at this convention.
The three Apogee affiliate managers have been the main focus of an August weblog submit to formally inform the world we had assembled an unbelievable group. I proudly used this in gross sales displays and labored with new shoppers to assist select the correct managerial match for his or her model.
From August to November, we added 10 new affiliate applications and wanted new personnel to again it up. We introduced Lynsey Kmetz in October as our new member of the family and she or he bought busy studying the Apogee means. Quickly after, Jen was introduced as president of the corporate. She’s the boss. Everybody at all times knew it anyway. They like her higher. [editor’s note: people don’t say that, as far as you know.]
Our ultimate massive announcement of 2019 was the addition of Carolyn Kmet as a strategic advisor to Jen. Including my mentor and good friend to the household has been a objective for a few years. She’s already contributed to our plans for subsequent yr and no, I received’t share how. She’s our secret weapon.
All year long, Anne and Christen attended running a blog conferences massive and small, actively educating and getting helpful face time with present and potential companions. This proved profitable and has introduced in high-level associates with whom we could not have in any other case been in a position to domesticate a relationship.
You’ll have loads of possibilities to fulfill with the Apogee affiliate group subsequent yr. Christen, Anne and Liz can be at Affiliate Summit West [editor’s note: that’s an affiliate link. Buy a pass, Greg gets a bit of scratch. That’s how affiliate marketing works, folks.] The three managers are talking at or attending these different conferences: Alt Summit, Mother 2.zero, Every thing Meals, Awin + ShareASale Suppose Tank, Worldwide Meals Bloggers Convention, Impression Development and presumably Affiliate Summit East.
The non-public Fb group for our associates, now re-christened Apogee Insiders, is a giant a part of the longer term. We’ve greater than 900 members they usually have been meticulously vetted to be a part of our group. We’ll be increasing the group to incorporate much more of us who are severe about studying extra about efficiency advertising. The group may double in measurement.
Our weekly publication is quickly rising in subscribers. It’s usually written for associates, however we welcome advertisers to subscribe to allow them to see what we’re instructing our companions and the way proactive we’re with schooling and activation.
And in 2020…
The Apogee YouTube channel will proceed to broaden with shopper interviews, schooling movies, sizzling matter discussions and city halls. You would possibly see extra speaking head movies from me!
As we proceed to maintain our present shoppers rising and transferring in the correct route into the brand new yr, Jen can be hiring extra Apogee relations. Now not a quaint boutique company, we grew by 65% in 2019! Our potential is limitless for 2020 and we’re glad that you simply, our readers, associates, shoppers, and colleagues, are part of it. Let’s have a fantastic new yr!